Don’t wait for an idea to become solid before you give it a crack.
Test it early and quickly. Test it while it’s still elastic. Before you’re attached to it. Before you’ve given it a name.
You don’t want to become attached to a shit idea, so test it before you fall in love with it.
There’s nothing worse that being in love with a terrible idea. You’re too attached to let it go, and too afraid of its fragility to put it into practice.
Not everything survives the testing, but that’s the point.
Test first, love later.
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