I saw a movie last night called The Creator, and it looks spectacular.
The production design, costume, set design and makeup are all amazing. The locations are stunning and its commitment to various dimensions of inclusivity are refreshing.
But it’s a movie not a painting, and no matter how beautiful it looks, if the fundamentals are broken, then the bright spots can’t save it.
If the characters aren’t compelling and the plot doesn’t support their development in support of a unifying theme – then it doesn’t matter how cool your robots look.
Much has been written about how great The Creator is given its “modest” budget of $80m. But for 80 million dollars I had hoped they’d get the basics right.
If I bought an $80m house and the helipad looked great, but none of the 16 toilets flushed, I wouldn’t be hailing it as an architectural miracle.
Whenever we create a pice of work – it’s important for us to understand how all the parts interact and to make sure they’re all fit for purpose.
I’m not angry about The Creator, just disappointed. It had such a lot of promise.
It was set up to explore some prescient themes and challenge our beliefs with a smart story about some engaging characters.
Instead, a bunch of unlikeable, non-entities chased each other from one beautiful plot hole to the next.
A proper lesson in the risks of not thinking about a project holistically.
#CharacterIsKey#HotMess#TheCreator
P.S. given how this image turned out, it’s clear that MidJourney doesn’t know what The Creator is – or else its was similarly disappointed.


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